What does a Pinterest virtual assistant do?

Aug 15 2025

A Pinterest virtual assistant (VA) helps manage and optimize your Pinterest account by creating and scheduling Pins, conducting keyword research, analyzing performance, and increasing engagement. They handle the day-to-day tasks, allowing you to focus on other aspects of your business.

How can a Pinterest virtual assistant help grow my account?

A Pinterest VA can help grow your account by consistently posting fresh, relevant content, optimizing Pins for SEO, engaging with followers, and analyzing trends. Their expertise ensures your account reaches a wider audience and gains more followers, driving traffic to your website.

Why should I hire a Pinterest virtual assistant?


Hiring a Pinterest VA saves you time, ensures consistent content creation, and boosts the effectiveness of your Pinterest marketing efforts. They handle everything from design to strategy, allowing you to focus on your business while growing your presence on the platform.

What services can a Pinterest virtual assistant offer?
A Pinterest VA can offer services such as:

  • Pin creation and scheduling

  • Keyword research for SEO

  • Profile and board optimization

  • Analytics tracking and reporting

  • Engaging with followers

  • Pinterest ad management

  • Creating and managing group boards

How do I find a reliable Pinterest virtual assistant?

To find a reliable Pinterest VA, check platforms like Upwork, Fiverr, or LinkedIn. Look for someone with experience in Pinterest marketing, positive reviews, and a portfolio of past work. Consider asking for referrals and conducting a small test project to evaluate their skills.

What are the benefits of using a Pinterest virtual assistant?
The benefits include:

  • Time-saving by outsourcing Pinterest management

  • Increased engagement and followers

  • Improved SEO and visibility

  • Consistent, high-quality content creation

  • Data-driven strategy adjustments based on analytics

How much does a Pinterest virtual assistant cost?

The cost varies depending on experience and services. On average, Pinterest VAs charge between $25 to $75 per hour. Some may offer project-based pricing, with costs ranging from $200 to $1,000 or more for comprehensive services.

What skills should a Pinterest virtual assistant have?

A Pinterest VA should have:

  • Expertise in Pinterest marketing and SEO

  • Graphic design skills (Canva, Photoshop)

  • Knowledge of Pinterest analytics and trends

  • Strong organizational and time-management abilities

  • Communication skills for engaging with followers

  • Understanding of content strategy and audience growth

How does a Pinterest virtual assistant help with SEO?

A Pinterest VA helps with SEO by conducting keyword research to ensure your Pins are optimized for search. They apply the right keywords in Pin descriptions, titles, and boards to increase visibility in Pinterest search results and drive more organic traffic to your account.

What is the difference between a Pinterest Virtual Assistant and a Pinterest Manager? 


Aspect

Pinterest Virtual Assistant

Pinterest Manager

Role

Handles daily tasks like Pin creation

Manages overall Pinterest strategy

Tasks

Pin creation, scheduling, and SEO

Strategy, audience growth, branding

Focus

Content execution

Long-term growth and strategy

Expertise

Entry-level to intermediate

Advanced, strategic focus

Cost

More affordable

Higher cost due to expertise


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FAQ

How much do Pinterest Virtual Assistants charge per hour or per project? 

Rates vary based on experience and services offered. Beginners might charge around $25–$30 per hour, while experienced VAs can earn up to $100 per hour.

What tools do Pinterest VAs use to manage accounts? 

Common tools include:

  • Tailwind for scheduling Pins

  • Canva for designing Pins

  • Google Analytics for tracking website traffic

  • Pinterest Analytics for monitoring account performance​.

Do I need prior experience to become a Pinterest Virtual Assistant? 

While experience can be beneficial, it's not mandatory. Many VAs start by learning the platform, taking relevant courses, and gradually building their portfolio.



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