How To Use Pinterest Trend Prediction to Create Content in 2025
Aug 10 2025
Want to stay ahead in 2025? Pinterest’s tools make it easy. Pinterest isn’t just a platform for inspiration; it’s a goldmine for predicting the future of consumer interests. With tools like Pinterest Trends and its annual Pinterest Predicts report, creators and businesses can stay ahead by crafting content that aligns with emerging trends. In 2025, leveraging these predictions will be key to dominating your niche. Here’s how to use Pinterest trend forecasting to level up your content strategy.
What Is Pinterest Trend Prediction?
Pinterest Trends: Shows historical and current search popularity for terms over the past 12 months, revealing seasonality and spikes. Use it for keyword research and timing your content launches.
Pinterest Predicts: Provides lookahead insights, trend forecasts up to 12 months out, based on billions of data points to highlight emerging topics before they peak.
Why Use Trend Prediction for Your Content?
Stay Ahead of the Curve: Predicts seasonal and cultural moments before they go mainstream, giving you a first‑mover advantage.
Optimize SEO & Reach: Align Pins with high‑volume keywords at peak times, maximizing impressions and saves.
Reduce Content Guesswork: Data‑driven decisions minimize wasted effort on topics your audience isn’t searching for yet.
Boost Engagement: Timely, trend‑aligned content sees higher repin rates, click‑throughs, and follower growth
How to Use Pinterest Trends?
1. Access & Search
Go to the Pinterest Trends page (trends.pinterest.com).
Enter your primary keyword in the search bar.
Review the 12‑month trend line, noting peak search months and dips.
2. Compare Keywords
Use the compare feature to overlay up to five terms.
Identify which keywords outperform others during specific seasons (e.g., “pumpkin recipes” vs. “apple desserts” in fall).
3. Export Data for Planning
Click Download CSV to export trend data.
Integrate these insights into your content calendar to schedule Pins for peak interest periods.
How to Use Pinterest Predicts?
1. Explore Predicted Trends
Visit the Pinterest Predicts blog section.
Review the top 100 forecasted trends for the upcoming year across categories like Food, Beauty, Home, and more.
2. Align Trend Ideas
For each predicted trend (e.g., “eclectic maximalism” in Home Decor), brainstorm Pin concepts that visually represent the theme.
Tie trends to holidays or events (e.g., “DIY maximalist Halloween costumes” ahead of October).
3. Plan Content in Advance
Use the 2025 Content Calendar to map your trend‑aligned Pins 30–60 days before forecasted peaks.
Batch‑create and schedule Pins in tools like Tailwind or Buffer to ensure timely delivery.
Integrating Trends into Your Workflow
Weekly Trend Check‑In: Spend 15 minutes every Monday reviewing Pinterest Trends for your top keywords.
Monthly Predicts Review: On the first of each month, consult Pinterest Predicts for upcoming seasonal trends.
Editorial Sync: Share data snapshots with your team to align blog, social, and email content.
Analytics Follow‑Up: Compare actual Pin performance against predicted trends to refine future forecasting accuracy.
3 Ways to Use Pinterest Predicts Trends for 2025 Content
1. Create Content Ahead of the Curve
Pinterest’s predictive analytics are 80% accurate, making them a reliable resource for anticipating what users will crave months in advance. For example, if Pinterest Predicts highlights “sustainable holiday decor” as a 2025 trend, start designing pins and blog content around this theme early. By publishing ahead of peak search periods (e.g., September for holiday trends), you’ll rank higher in search results and ride the trend wave as it surges.
Pro Tip: Use the “Growing Trends” filter in Pinterest Trends to identify keywords gaining momentum. Create pins with these terms in titles and descriptions to boost visibility.
2. Tailor Content to Your Audience’s Demographics
Pinterest Trends allows you to filter searches by age, gender, location, and interests. Suppose your Audience Insights reveal that 70% of your followers are women aged 25–34 interested in DIY projects. Pair this data with trend predictions like “upcycled home crafts” to create hyper-targeted content.
How to Do It:
Navigate to Audience Insights under Analyze Performance.
Note your audience’s top interests and demographics.
Cross-reference this with trending keywords in Pinterest Trends to align content with their preferences.
3. Leverage Predictive Growth Curves
In late 2024, Pinterest introduced a predictive trends feature, showing projected search volume spikes for specific keywords. For instance, if “AI-powered skincare” is predicted to peak in March 2025, schedule related content (blogs, product launches, tutorials) for late February to capture early interest.
Action Step: Use the “Trend Type” filter to compare Seasonal, Monthly, and Yearly trends. Plan your content calendar around these growth curves for maximum impact.
Step-by-Step Guide to Using Pinterest Trends
Access the Tool:
Log into your Pinterest Business Account.
Go to Analytics > Trends.
Customize Your Search:
Region: Adjust to target audiences in specific countries.
Filters: Narrow results by trend type (e.g., “Top Yearly Trends”), interests (e.g., “Beauty”), age, and gender.
Compare Keywords:
Enter a term like “2025 fashion trends” into the search bar.
Pinterest displays a graph of its popularity over time and suggests related keywords (e.g., “metallic accents 2025”). Compare up to four terms to identify the most promising keywords.
Analyze Predictive Data:
Check the Predicted Growth section for upcoming spikes.
Export this data to plan content around high-volume periods.
How to save Pins tied to trending topics?
Spot a trend‑setting Pin, copy its URL, open Pinterest Video Downloader Pro, paste the link, and tap Download. Instantly capture high‑quality images or videos from any trending Pin. Download Video Downloader Pro now! Your secret weapon for preserving viral inspiration!
FAQs
Is the Pinterest Trends tool free?
Yes! It’s completely free for Business accounts under the Analytics tab.
Can I compare multiple trends at once?
Yes, Pinterest lets you compare up to four keywords, color-coding their popularity graphs for easy analysis.
When should I start creating content for a predicted trend?
Start 1–2 months before the trend’s projected peak. This gives Pinterest time to index your content and boosts visibility as searches rise.
How often should I check Pinterest Trends?
Weekly reviews keep you aware of shifting search volumes and emerging spikes, helping you adjust content timing promptly.
Can I use Trends for any niche?
Yes, Pinterest Trends covers all Pinner searches, from broad topics like “home decor” to specific terms like “rustic farmhouse tables.
How many months ahead can I forecast with Predicts?
Pinterest Predicts typically forecasts trends 6–12 months in advance, spanning key seasonal and cultural moments for strategic planning