Pinterest Shop Guide 2025: How to Set Up, Sell, and Succeed
Aug 26 2025
Looking to sell products on Pinterest in 2025? This guide breaks down exactly how to set up your Pinterest shop, optimize it for discovery, and grow your online sales using Pinterest’s latest tools and features.
What Is a Pinterest Shop?
A Pinterest Shop allows businesses to list and sell products directly through Pinterest. It syncs your product catalog and transforms your pins into shoppable experiences, making it easier for Pinterest users to find, save, and buy your items without leaving the app.
How to Set Up a Pinterest Shop (Step-by-Step)
1. Create a Pinterest Business Account
A business account gives you access to analytics, ad tools, and catalog uploads.
2. Claim Your Website
Claiming your domain allows Pinterest to verify and link your content for better performance and analytics.
3. Upload Your Product Catalog
Use Pinterest Catalogs to connect your ecommerce store and upload your inventory. Compatible platforms include:
Shopify
WooCommerce
BigCommerce
Square
Etsy
4. Apply for the Verified Merchant Program
This program boosts your credibility, adds a verified badge, and unlocks access to advanced ad features like dynamic retargeting and product tagging.
Optimizing Your Pinterest Shop for Sales
Once your shop is live, focus on optimization for visibility, engagement, and conversions.
Use Rich Pins
Rich Pins automatically update product titles, prices, and availability using metadata from your catalog.
Optimize for Pinterest SEO
Use relevant keywords in:
Pin titles
Descriptions
Board names and descriptions
Examples:
“Affordable minimalist home decor”
“Boho chic fashion under $50”
“Eco-friendly skincare for sensitive skin”
Create Product Boards
Organize your pins into niche-specific boards:
“Summer Outfits 2025”
“Gifts for New Moms”
“Handmade Jewelry Collection”
Post Idea Pins
Idea Pins are Pinterest’s version of vertical video. Use them to demonstrate how your product works or fits into a lifestyle. Add voiceover, music, and product tags for more engagement.
Best Practices for Pinterest Shop Success
Pin consistently (at least 3–5 pins daily)
Use vertical, high-resolution images
Include clear, keyword-rich product titles
Track performance using Pinterest Analytics
A/B test ad creatives and pin formats
How Can You Easily Download Pinterest Content for Future Use?
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Frequently Asked Questions (FAQ)
Can you sell directly on Pinterest in 2025?
Yes. Pinterest now supports in-app checkout (in select countries) and deep links to your ecommerce site.
Is Pinterest good for handmade or digital products?
Yes. Pinterest is ideal for niche markets like handmade goods, digital downloads, art prints, and lifestyle items.
Do I need to run ads to make sales?
Not necessarily. Organic pins with good SEO and engaging visuals can generate traffic and conversions. Ads can help you scale faster.
What are some common reasons a shop/catalog is rejected?
Incomplete or incorrect data format
Violating Pinterest’s merchant guidelines
Unverifiable website
Missing return or shipping policies
Low-quality product images
Can I sell internationally via Pinterest?
Yes, you can reach international audiences. However, make sure:
Your product feed supports international pricing and currency
Your website can handle international transactions
You comply with Pinterest’s merchant policies by region