Pinterest Pin Size Guide 2025

Pinterest continues to be one of the most powerful platforms for driving organic traffic in 2025. Whether you're a blogger, small business owner, digital marketer, or content creator, mastering Pinterest starts with getting one thing right: your pin size.

The size and shape of your pins can significantly impact how well they perform in Pinterest’s algorithm. In this detailed guide, we’ll cover everything you need to know about Pinterest pin dimensions, best practices, design tools, and how pin size affects your visibility and reach.

Why Pinterest Pin Size Matters in 2025

Pinterest is no longer just a platform for inspiration, it's a visual search engine that heavily prioritizes content layout, aspect ratio, and mobile experience.

• Vertical pins perform better. They stand out in a vertical feed, are easier to read, and occupy more screen space on mobile.

• Proper sizing avoids pin cut-offs. Oversized or undersized pins risk being cropped or down-ranked by Pinterest’s algorithm.

• Size affects your engagement metrics. A well-sized pin with the right proportions increases click-through rates, saves, and repins.
  
  

Getting the dimensions right means your content looks professional, ranks better in search, and earns more attention in a crowded feed.

The Ideal Pinterest Pin Size for 2025

As of 2025, the recommended standard Pinterest pin size is:

1000 x 1500 pixels

Aspect ratio: 2:3

This size is optimal because it:

• Aligns with Pinterest's preferred vertical layout

• Provides clarity and readability on both desktop and mobile

• Avoids being cropped in feeds or hidden in search
  
  

This 2:3 ratio is the safest, most algorithm-friendly choice and is consistently used by high-performing creators across all niches.

Pinterest Pin Sizes by Format

Depending on what type of pin you’re creating—standard, video, idea, or ad, the ideal dimensions may vary slightly. Here's a quick breakdown:

Important: Avoid creating pins with an aspect ratio taller than 1:2.1, or Pinterest may cut them off in the feed. This can harm engagement and visibility.

Design Best Practices for Pinterest Pins (2025)

1. Prioritize Clarity

Use high-resolution images, clean fonts, and simple color contrasts. Keep your text short and easy to read, especially on mobile.

2. Use Bold, Keyword-Rich Text Overlays

Pinterest’s algorithm can read the text in your pin images. Include important keywords in your overlay text to help improve searchability.

3. Stay On-Brand

Use consistent fonts, colors, and logos to build brand identity. This helps users recognize your content at a glance.

4. Optimize for Mobile Viewing

Most Pinterest users browse on their phones. Ensure that all text, icons, and images are large enough to be seen clearly on small screens.

5. Include a Call-to-Action

Examples: “Read More,” “Save for Later,” “Shop Now.” These subtle prompts increase engagement rates.

Using Canva for Perfect-Sized Pins

Not a designer? No problem. Platforms like Canva offer hundreds of Pinterest-ready templates sized at 1000 x 1500 px. Here's how to use them:

1. Sign into Canva and select the “Pinterest Pin” template.

2. Choose a 1000 x 1500 layout that suits your niche.

3. Add high-quality visuals, your brand elements, and SEO text overlay.

4. Export as PNG for the best clarity and compression balance.
   
   

Pro Tip: Use different templates for A/B testing what styles perform best.

How Pin Size Impacts Pinterest SEO

Pinterest now uses visual search + traditional keyword search. That means pin size plays a direct role in:

• Image readability: Pinterest’s AI “reads” the content on your image and uses it for ranking.

• Feed dominance: Proper-sized pins appear larger and stay longer in the user's visible feed.

• User experience: Vertical, mobile-optimized pins load cleaner and encourage more clicks.
  
  

Simply put, sizing your pins correctly boosts your chances of showing up in searches and "related pins" carousels.

Common Pin Size Mistakes to Avoid

• Too tall (over 2100 px): May be truncated in feed or suppressed by the algorithm.

• Too small (under 600 px wide): Appears blurry and unprofessional.

• Horizontal layout: Easily ignored and rarely ranks well.

• No text overlay: Reduces visual search optimization and engagement.
  
  

How to Download Videos and Images from Pinterest?

Effortlessly download high-quality images and videos using our intuitive Pinterest Video Downloader Pro. Choose your visual content, click "Download," and raise your content strategy. Experience swift, secure downloads that improve your projects and start now! Transform your creative workflow today with ease.

Frequently Asked Questions (FAQs)

Q1: Can I still use square pins on Pinterest in 2025?

Yes, but square pins (1:1) don’t perform as well as vertical pins. Use them for quote graphics or brand announcements, but stick with 2:3 for core content.

Q2: Are long (infographic-style) pins still effective?

To a limited extent. Keep them under 2100 pixels tall or Pinterest might cut them off, reducing effectiveness.

Q3: What's the best file format for Pinterest images? 

Use PNG for crisp quality. JPEG works too, but may compress image details.

Q4: Do pin dimensions affect Pinterest ads?

Yes. Pinterest Ads follow the same rules 1000 x 1500 px is recommended. Poorly sized ads may have lower click-through rates.

Q5: Can I repurpose Instagram story content as Pinterest Idea Pins?

Yes. Since both use a 9:16 ratio (1080 x 1920 px), your Instagram Stories can easily be repurposed for Idea Pins.