How to Personalize Your Home Feed on Pinterest: A Complete Guide

Your Pinterest home feed is the heartbeat of your experience. It’s the first thing you see when you log in and where new ideas, inspirations, and products are served up to you daily. But if your feed feels random or off-topic, it may be time to personalize it.

Here’s a step-by-step, in-depth guide to help you take control of your Pinterest home feed and turn it into a curated space that reflects your true interests, style, and goals.

1. Follow Specific Boards, Not Just Profiles

The Pinterest algorithm uses your following to suggest content. While following users can expose you to a broad range of ideas, following specific boards helps you fine-tune the type of content you want to see.
For example:

• If you’re into “Minimalist Kitchen Ideas,” follow a board with that focus, not just a general home decor influencer.
  
  

• This narrows your feed content to exactly what you want.
   

Tip: Prioritize niche, interest-based boards over general profiles.

2. Actively Engage With Pins That Match Your Taste

Pinterest learns from your behavior. The more you engage with content you truly like, by saving, reacting, or clicking through, the smarter your home feed becomes.
Avoid randomly saving content just for quick reference. Instead:

• Save only content that inspires you or aligns with your goals.
  
  

• Click on Pins to read more or explore related Pins, this shows Pinterest what holds your attention.
  
  

 Tip: Save Pins to well-labeled boards to further improve relevance.

3. Use Pinterest’s Built-In Home Feed Tuner

Pinterest offers a tool specifically for personalization called the Home Feed Tuner. Here’s how to access and use it:

• Go to Settings > Tune Your Home Feed
  
  

• You’ll see the boards, interests, and accounts that influence your feed
  
  

• Turn off any content that feels irrelevant or outdated
  
  

• Add new interests to shift your feed in a new direction
   

Tip: Revisit this section monthly to keep your feed fresh and updated.

4. Update and Manage Your Interests

Pinterest guesses what you like based on your actions. But you can directly manage these interests:

• Go to Settings > Tune Your Home Feed > Interests
  
  

• You’ll see a list of preselected topics
  
  

• Deselect any that don’t match your current preferences
  
  

• Add new interests that reflect your current goals (e.g. “Sustainable Fashion” or “Digital Marketing”)
   

Tip: Use this as a quick shortcut to help Pinterest understand what you want now, not what you liked years ago.

5. Hide Pins You Don’t Like

If something in your feed feels off or unhelpful, don’t ignore it, hide it.

• Tap the three dots on the Pin
  
  

• Select “Hide Pin”
  
  

• Pinterest will ask why: irrelevant, already tried it, offensive, etc.
  This small action signals to Pinterest what not to show you in the future, cleaning your feed faster than you think.
  
  

6. Organize and Label Your Boards Properly

Pinterest also reads the structure and names of your boards to make recommendations. If your boards are vague (like "Inspo" or "Stuff I Like"), they don’t give Pinterest enough information.
To fix this:

• Rename your boards with specific titles: “Rustic Farmhouse Living Room” is better than “Home Vibes.”
  
  

• Add a detailed description to each board using keywords related to the board’s content
  
  

 Tip: Categorized and keyword-rich boards lead to better, more accurate suggestions.

7. Remove Outdated or Unrelated Follows

If you’ve followed dozens of people or boards over time, you’re likely following some content that no longer fits your needs.

• Visit your Following list
  
  

• Unfollow/ Block people or boards that no longer interest you
  
  

• Keep only the follows that align with your current style, projects, or professional goals
  
  

8. Use the Pinterest Search Bar Intentionally

Your searches also influence your home feed. If you’re searching random things (for kids, for work, or just out of curiosity), Pinterest may suggest more of that content.

• Use keywords related to your actual interests
  
  

• Search with intent (e.g. “capsule wardrobe summer 2025” instead of just “clothes”)
  
  

9. Regularly Clear Your Browsing History (If Needed)

Pinterest may occasionally surface ideas based on accidental searches or things you didn’t mean to explore. If your feed feels cluttered:

• Go to Settings > Privacy and data
  
  

• Clear your recent search history
  
  

• Restart with more intentional engagement
  
  

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FAQS

Does following more accounts make my feed better?

Following accounts that regularly Pin content you love can enrich your home feed. Pinterest blends Pins from people you follow with algorithm-based suggestions tailored to your activity.

Is there a way to stop seeing sponsored Pins or ads I dislike?

While you can’t completely disable ads, you can hide specific promoted Pins by tapping the three dots and selecting “Hide Ad.” Pinterest will show fewer similar ads in the future.

How can I keep my Pinterest feed focused on a specific niche or hobby?

Regularly interact with Pins from that niche, follow niche-related boards and users, and remove unrelated interests using the “Tune your home feed” option in settings.

Will connecting other platforms affect my feed?

Pinterest may use linked account activity for personalization, especially when those platforms influence your interests. Disconnect them in your settings if you want a more isolated Pinterest experience.

Can I personalize my Pinterest feed by creating a new Pinterest board?

Yes. Creating boards helps Pinterest refine your feed by categorizing your interests.