Pinterest Personal Account vs a Business Account? Which is better

Deciding between a Pinterest personal account and a business account depends on your objectives. A personal account is perfect for finding inspiration and saving your favorite content. In contrast, a business account offers exclusive tools, special formats, promoted Pins, detailed metrics, and more to help you build your brand and drive traffic effectively. Below, we’ll explore each account type, highlight the key business‑only features like analytics and audience insights, Creator Hub, Pinterest Advertising, and Pinterest Create, and help you decide which option best aligns with your goals.

What is a Pinterest Personal Account?

A Pinterest personal account is the default when you sign up and is designed for individuals to discover and save ideas that inspire them. With a personal account, you can create boards, pin content, repin others’ Pins, and engage with the Pinterest community without access to business‑focused insights or promotional tools 

What is a Pinterest Business Account?

A Pinterest Business Account caters to creators, entrepreneurs, brands, and businesses seeking to optimize their digital presence through specialized tools. It comes with special formats and tools that allow you to maximise reach, engagement, and impact beyond what a personal account offers. Whether you want to showcase product catalogs or track your audience’s behavior, a business account equips you with features to help drive traffic and sell more products.

What is The Difference Between Pinterest Business and Personal Account?

A personal account helps you collect ideas freely. In contrast, a business account is engineered to help you drive traffic and convert interest into action, making it essential if you’re serious about marketing on Pinterest.

When to Choose a Personal Account?

Privacy Needs: Prefer private boards for personal projects (e.g., wedding planning or recipe collections).

Non-Commercial Use: No interest in selling products or analyzing metrics.

What are the Features of a Pinterest Business Account?

Pinterest Business Hub

The Business Hub provides an at‑a‑glance overview of your account, including analytics summaries, ad performance, and resources to help you make data‑driven decisions.

Analytics and Audience Insights

Pinpoint what resonates with your audience using detailed metrics on impressions, engagements, outbound clicks, and saves. These analytics and audience insights enable you to refine your content strategy and ensure your Pins are both relevant and relatable.

Creator Hub

Accessible on mobile devices, the Creator Hub brings content creation tools and optimised content insights right to your fingertips. You can experiment with layouts, formats, and trends, then monitor performance metrics to continually improve your Pins.

Pinterest Advertising

With Pinterest Advertising, you gain the ability to create and manage promoted Pins, Idea ads, video ads, carousel ads, collection ads, and more. This paid marketing channel can boost organic traffic by placing your content directly in front of targeted users, helping to build your brand and generate sales.

Pinterest Create

The Pinterest Create section allows business users to batch‑create Pins, product pins, and campaigns. It also offers a keyword tool to optimize your Pin descriptions, making your content more discoverable by both Pinterest search and external search engines.

Website Verification

Verifying your website connects your domain to your profile, unlocking advanced features like rich Pins and improved link attribution. The process involves downloading an HTML file or adding a meta tag, then completing verification in your account settings.

How to create a Business Account on Pinterest? 

Set up a free Pinterest business account to access Pin analytics, run ads (like video or product catalog campaigns), and use tools such as the Business Hub. ​To establish a Pinterest Business account, you can choose between creating a new account or converting a personal one. 

Create a New Business Account

1. Go to pinterest.com and log out if you’re signed in. 

2. Select an email not registered to Pinterest, fill in your age, password, business name, and description.

3. Choose ad preferences, accept terms, and complete setup.

Note: Use a professional email for client accounts.

Convert a Personal Account to a business account

To convert a personal Pinterest account to a business account, follow these steps:

1. Log in to your Pinterest account.

2. Go to Settings > Account Management > Convert to Business Account.

3. Confirm to access analytics, ads, and business tools.

Note:  Ensure your profile is public (private accounts cannot convert).

 Add business details and ad preferences.

Note: Unlink connected accounts before converting.

How to Switch Back to a Personal Account?

You might want to switch back to a personal Pinterest account if you value privacy, for instance, to create private boards for personal projects or are winding down a business. Note that you’ll lose access to the ads manager and analytics data, but you can upgrade again at any time.

To convert, go to Settings > Account Settings > Convert to Personal Account

How to Download Images and Videos on Pinterest?

Download images, videos, and ideas instantly with our Pinterest Video Downloader Pro Save DIY projects, recipes, or fashion trends in one click and access them offline anytime. Never lose a Pin and grab your favorites now!

FAQs

Is a Pinterest Business Account Free?

Yes, Pinterest Business Accounts are free. They offer analytics, ads, and branding tools. Paid features like Promoted Pins exist, but account creation and basic tools cost nothing.

Can I have two Pinterest accounts on the same email?

No. Pinterest does not allow one email address to be linked to multiple accounts. You cannot use the same email for multiple accounts.

Can Pinterest users see my email?

No. Emails aren’t publicly visible. Business account emails are hidden unless manually added to a profile description. Privacy settings protect personal information.

Why is Pinterest not letting me switch accounts?

Ensure accounts are linked via Settings > Account Management. Clear app cache, update the app, or reinstall it. Browser users should check cookie permissions or log/in.

Can I make your Pinterest account private?

​Yes, Pinterest lets you set your account private by updating your account’s privacy settings. Private profiles won't appear in search results on Pinterest, but you can invite specific followers through privacy settings.