How to Become a Pinterest Manager in 2025
Aug 27 2025
Pinterest isn’t just a platform for inspiration, it's a powerful marketing engine for bloggers, e-commerce stores, creators, and brands. With over 450 million monthly active users, businesses are realizing Pinterest’s potential for driving traffic, leads, and sales. And that’s exactly where a Pinterest Manager comes in.
If you’re organized, creative, and love working with visual content, becoming a Pinterest Manager in 2025 could be the perfect online career path. This guide walks you through what the role involves, the skills you need, how to get started, and how to land your first client.
What Is a Pinterest Manager?
A Pinterest Manager is a digital marketing specialist who helps businesses grow their presence on Pinterest by creating, optimizing, and scheduling pins, managing accounts, analyzing performance, and developing growth strategies.
Typical responsibilities include:
Designing eye-catching pins (static, video, and idea pins)
Writing keyword-rich pin titles and descriptions
Creating and organizing boards
Scheduling content with tools
Running Pinterest Ads (optional but valuable skill)
Analyzing analytics to improve performance
Why Pinterest Management Is in Demand in 2025
As social platforms become noisier and more saturated, Pinterest continues to offer evergreen traffic. Unlike Instagram or TikTok, Pinterest pins can drive traffic for months or even years after posting. This long-term ROI is highly attractive to:
Bloggers and content creators
E-commerce shops
Course creators and coaches
Digital product sellers
However, many business owners don’t have the time or know-how to run their Pinterest strategy effectively. That’s where you, the Pinterest Manager, become indispensable.
Step-by-Step: How to Become a Pinterest Manager
Step 1: Understand the Platform
Before managing Pinterest for others, you need to understand:
How the Pinterest algorithm works
What makes a pin go viral
How Pinterest SEO (titles, descriptions, keywords) influences reach
The difference between static pins, video pins, idea pins, and promoted pins
Spend time growing your own Pinterest profile to gain first-hand experience.
Step 2: Learn the Essential Tools
Most Pinterest Managers use:
Canva for pin design
Tailwind or Pinterest Scheduler for auto-posting
Pinterest Business Hub for analytics
Keyword tools like Pinterest Trends or Keywords Everywhere
Optional: Ads Manager for running Pinterest Ads
Familiarity with these tools makes you more efficient and attractive to clients.
Step 3: Build In-Demand Skills
Here are the top skills Pinterest clients look for:
Graphic design (especially vertical, on-brand pins)
Pinterest SEO (keyword-rich descriptions, board naming)
Content scheduling & batching
Performance tracking (monthly reporting & analytics)
Communication & project management
You can learn these through free YouTube tutorials, Pinterest’s Creator Academy, or paid online courses.
Step 4: Create a Pinterest Services Portfolio
Even if you don’t have client work yet, build a sample portfolio that includes:
3–5 pin designs
A mock content calendar
Keyword research examples
A short case study (you can use results from your own account)
Use Canva to turn these into a clean, professional portfolio PDF or website page.
Step 5: Decide Your Pinterest Services
Pinterest Managers offer services such as:
One-time account setup
Monthly pin creation & scheduling
Keyword optimization
Pinterest strategy sessions
Analytics & reporting
Pinterest ad campaign management (if you’re experienced)
You can offer packages or à la carte options depending on your niche and expertise.
Where to Find Pinterest Manager Jobs or Clients
Freelance Platforms: Upwork, Fiverr, PeoplePerHour
Facebook Groups: Join groups for bloggers, VAs, or creative entrepreneurs
LinkedIn & Pinterest Communities: Network and share your expertise
Cold Outreach: Contact small businesses, Etsy sellers, or bloggers who need Pinterest help
Your Own Website: Create a professional site with service packages and testimonials
Pro Tip: Niche down! Focus on a specific industry (e.g., wellness bloggers, Etsy sellers, or digital course creators). It helps you stand out.
How Much Can You Earn as a Pinterest Manager?
Your earnings depend on experience, niche, and services offered. Here's a general range:
Beginners: $15–$25/hour or $200–$400/month per client
Intermediate: $400–$800/month per client
Advanced / Ad Managers: $1,000+/month per client
With 3–5 monthly clients, you can earn a full-time income working from home.
Tips for Success as a Pinterest Manager
Stay updated on Pinterest algorithm changes and new features
Use data to guide strategy (clicks, saves, outbound links)
Communicate results with monthly reports
Batch and schedule content in advance to stay organized
Always be testing: try different designs, pin formats, and posting times
How Can Pinterest Managers Efficiently Download High-Quality Visuals for Client Projects?
Pinterest Managers effortlessly download high-quality images and videos using our intuitive Pinterest Video Downloader Pro. Choose visual content, click "Download," and raise your content strategy. Experience swift, secure downloads that improve your projects and start now! Transform your creative workflow today with ease.
FAQS
Do I need a business license to offer Pinterest management services?
This depends on your country or state. In many cases, freelance Pinterest Managers operate as sole proprietors without needing a formal license. However, setting up a basic business structure (like an LLC) may help with taxes, contracts, and professionalism.
Should I focus on a niche as a Pinterest Manager?
Yes, niching down (e.g., helping food bloggers, Etsy sellers, or digital coaches) makes it easier to stand out, market your services, and deliver better results. Clients prefer specialists who understand their industry and audience.
How long does it take to see results from Pinterest marketing?
Unlike Instagram or TikTok, Pinterest is a search engine, not a social media platform. It typically takes 1–3 months to see consistent results, though some pins can gain traction within days. The platform rewards consistency and strategy over time.
Can I offer Pinterest management as a virtual assistant service?
Yes! Many VAs expand into Pinterest services as a specialty. It’s a great way to increase your rates and attract more advanced clients. You can offer Pinterest as part of a larger digital marketing package or as a standalone service.
Can I manage Pinterest accounts without a marketing background?
Yes, many Pinterest Managers start with no formal marketing background. As long as you learn the platform, practice consistently, and build a results-driven portfolio, you can succeed without a degree or prior experience.