Pinterest Creator Fund (2025): Everything You Need to Know to Apply, Qualify & Get Paid

The Pinterest Creator Fund 2025 is a program designed to support and empower creators through financial assistance, educational resources, and platform tools. Open to select applicants across various countries, the fund aims to help content creators, especially those from underrepresented communities, grow their presence on Pinterest and turn their ideas into income. This article breaks down everything you need to know about how to apply, meet the qualifications, and get paid through the program.

What exactly is the Pinterest Creator / Inclusion Fund?

Pinterest launched its Creator Fund in 2021 to give financial and educational support to BIPOC, LGBTQIA+, plus-size and disabled creators. In 2025 the program was re-branded and expanded as the Pinterest Inclusion Fund to cover both content creators and small merchant businesses, with larger cohorts and more countries than ever before.

Key upgrades for 2025

Who can apply? — 2025 Eligibility Checklist

Tip: Even very small accounts can qualify if their work spotlights under-represented voices and matches the core niches.

2025 Application Windows & Deadlines

Below are the first 2025 creator-track windows (merchant windows follow similar country-by-country roll-outs later in the year):

If you missed your country’s window, sign up for the Creator Newsletter on Pinterest to get alerts for the next quarterly.

How much money can you expect?

• Pinterest doesn’t publish current grant amounts, but past participants received $25 000 in cash, ad credits and equipment stipends.

• 2025 bloggers tracking the fund still reference a $15–25 k range.

• Expect additional perks: Later’s 1-year Pro plan for creators, 3-month social-starter plan for merchants, plus direct coaching from Pinterest strategists.
  
  

Step-by-Step Guide to a Winning Application

1. Audit your profile – switch to a free Pinterest Business Account and optimize your bio with niche keywords.

2. Curate a mini-portfolio – pin 8-12 of your best Idea Pins/videos that prove expertise in fashion/beauty/lifestyle.

3. Quantify inclusivity – show how ≥ 70 % of your content or products serve BIPOC, LGBTQIA+, disabled, or plus-size audiences
   
   

4. Draft a “growth plan” paragraph – piece together a 150-word vision for how you’ll use the grant (equipment, ads, trend testing).

5. Complete the online form – select the correct track (creator or merchant) and submit before your local deadline.

6. Prep for interviews – Pinterest may request a short video or hold office-hour Q&As before final selections.

7. Respond fast – accepted creators get 72 hours to sign the participation agreement.
   
   

Life inside the Fund: what happens during the 5-week boot camp?

• 6 virtual workshops on trend spotting, Idea Pin storytelling & catalogue uploads.

• Hands-on lab sessions with Pinterest experts + peer feedback circles.

• Office hours every week for one-to-one trouble-shooting.

• Content sprint – deliver ~20 assets to prove new skills and test growth tactics.

• Community perks – graduates join an alumni Slack + periodic brand-pitch events.
  
  

Real-world wins: Past cohorts averaged 2.5× more saves and 147× outbound clicks after graduation, with some merchants seeing 300 %+ save growth.

Creator Fund vs. Creator Rewards vs. Creator Hub — Know the difference

Can you monetize Pinterest if you’re not accepted?

Yes, try these proven revenue paths:

• Affiliate links in Idea Pins and on your blog 

• Sponsored Pins via paid partnerships tagging 

• Sell your own products – sync Shopify or become a Verified Merchant.

• Use Creator Hub to find trending keywords, then drive traffic to ad-monetized sites
  
  

How Can Creators Download Videos and Images from Pinterest for Inspiration?

As you develop content for the Pinterest Creator Fund, you may want to save reference materials or gather visuals that spark your creativity. Using our intuitive Pinterest Video Downloader Pro, creators can easily download high-quality images and videos. 

Simply choose the content, click "Download," and efficiently build your creative library. This quick step can enhance your content planning and boost your visual storytelling.

FAQs

Minimum follower count?

Pinterest cites ~1 000 followers for most creator-track applicants.

Do views alone earn money? 

No; Pinterest pays through grants (Fund) or brand deals. Views help you land those opportunities.

Will Pinterest own the content I create during the program?

No, you retain ownership of your content. However, by participating, you grant Pinterest permission to use your content for promotional or educational purposes, as outlined in the Creator Fund agreement.

How will I be notified if I'm accepted?

Selected applicants are usually notified by email, often 2–4 weeks after the application deadline. Be sure to check your inbox (and spam folder) for any communication from Pinterest or its program partners.

Can I use content I’ve already posted on other platforms?

Pinterest prefers original or platform-optimized content. While you can repurpose ideas, content submitted to the Creator Fund should follow Pinterest’s guidelines and ideally be created specifically for the platform.