Pinterest Analytics

Aug 17 2025

You can’t grow what you don’t measure, and Pinterest Analytics is where the magic begins. For businesses using Pinterest as part of their digital marketing strategy, understanding how your content performs is essential to increasing visibility, engagement, and, ultimately, conversions.

Let’s explore what Pinterest Analytics offers in 2025 and how to use it to turn casual browsers into loyal buyers.

What Is Pinterest Analytics?

Pinterest Analytics is Pinterest’s built-in data tool that gives you a deep dive into how your pins, profile, and audience are performing. Available for business accounts, it tracks pin engagement, outbound clicks, impressions, saves, audience growth, and more.

Unlike social platforms focused on likes and shares, Pinterest drives long-term traffic. Analytics shows which pins generate clicks weeks or even months after posting, helping you identify high-value content that stands the test of time.

Key Metrics to Monitor

1. Impressions:
 This tells you how many times your pins were seen. A high number of impressions means your content is surfacing in feeds and searches, great for brand awareness.

2. Saves (Repins):
 Saves are a strong signal that your content is valuable and worth revisiting. High saves indicate strong visual appeal and relevance.

3. Outbound Clicks:
 This is where business ROI shows up. Clicks tell you how many users left Pinterest to visit your website or landing page.

4. Engagement Rate:
 Engagement combines clicks, saves, and close-ups. A high engagement rate means your pin is resonating with your audience.

5. Top Pins and Boards:
 Pinterest Analytics ranks your top-performing pins and boards, helping you double down on what works.

6. Audience Insights:
 Pinterest tells you who your audience is—gender, age, location, device, and even interests. This is gold for targeted marketing.

Why Pinterest Analytics Matters for Businesses

Pinterest isn’t just a social media platform, it’s a visual search engine. Users come with intent: to plan, shop, dream, and take action. Pinterest Analytics helps you align with that intent by showing you what type of content drives results.

Whether you’re selling products, promoting services, or building brand awareness, the data tells you:

  • Which pin formats drive the most clicks

  • What topics your audience cares about

  • The best days and times to post

  • Which keywords improve discoverability

  • Where your traffic is coming from

How to Access Pinterest Analytics

  1. Switch to a Pinterest Business Account
     It’s free and unlocks the full analytics dashboard.

  2. Go to analytics.pinterest.com or click on “Analytics” from your Pinterest profile dropdown.

  3. Explore Tabs Like:

  • Overview

  • Audience Insights

  • Trends

  • Conversion Insights (if you’ve set up Pinterest tags)

Use Filters:
 Refine by date range, content type (organic or paid), device, and more.

Pro Tips to Leverage Pinterest Analytics

  • Create More of What Works: Identify your top pins and produce variations or related content.

  • Test and Tweak: Use A/B testing on pin designs, titles, and descriptions.

  • Improve SEO: Use analytics to discover high-performing keywords and topics.

  • Track Conversions: Set up Pinterest Tags to measure sales, sign-ups, or leads.

  • Monitor Trends: Use the Trends tool to stay ahead of seasonal spikes or audience shifts.

How to Download Pinterest Images to Create Better Performing Pins?

Download high-quality images using our Pinterest Video Downloader Pro to create better-performing pins. Instantly save visuals for inspiration, analyze trends, and craft eye-catching content that drives traffic and boosts engagement. Start now!

FAQS

Do I need to convert my personal account into a business account?

Yes, you need to convert your personal account to access Pinterest Analytics.

Can Pinterest Analytics track sales or leads?

Yes, if you install the Pinterest Tag on your website, you can track conversions like purchases, sign-ups, or downloads.

How do I access Pinterest Analytics?

Log into your Pinterest Business account and click “Analytics” at the top menu. From there, you can view your overview, audience insights, trends, and more.

How often should I check Pinterest Analytics?

Check weekly or bi-weekly to track trends, review top pins, and adjust your strategy based on what’s performing best.

Can I see what my audience is interested in?

Yes, under the “Audience Insights” tab, you can see your follower’s interests, age, gender, and location to tailor your content better.

Is Pinterest Analytics available on mobile?

Some features are available in the Pinterest app, but for the full experience, it’s best to use Pinterest Analytics on desktop.



← Back to Blogs