How to Do Keyword Research on Pinterest?

How to Do Keyword Research on Pinterest?

Pinterest keyword research is essential for boosting content visibility and engagement. The process begins with identifying trending search terms relevant to your niche. Use Pinterest’s search bar and analytics tools to analyze popular topics and phrases that drive traffic. Informed keyword research improves board optimization, Pin descriptions, and ad targeting. Effective strategies significantly increase your account’s growth and reach while ensuring your content successfully resonates with a targeted audience.

What is Pinterest Keyword?

A Pinterest keyword is a targeted term used to categorize and optimize Pins. It enhances search visibility by integrating into titles, descriptions, and metadata. For instance, if you search for “contemporary bohemian wall art,” Pinterest delivers relevant pins because they are optimized with matching keywords. This keywording process boosts audience discovery by 25% and improves content ranking by directly relating trending keywords to niche topics. 

Why Pinterest Keyword Research Matters?

Pinterest users search for ideas and products using targeted terms. Effective keyword research aligns your Pins with real search queries. For example, terms like "minimalist decor" or "rustic lighting design" drive traffic to relevant content. Optimized Pins receive up to 30% more engagement. Using focused keywords boosts saves and repins by around 25%. This process ensures your content meets audience interests and increases overall content ranking and reach.

How to Do Keyword Research on Pinterest?

Use Pinterest’s search bar at the top of the page to explore targeted keywords and view trend data on a graph. The search results display regional data and highlight top trends, giving you clear insights into audience interests. Combine these insights with competitor board analysis and trending topics. Test high-engagement keywords and update your strategy monthly.

The Pinterest trends tool

The Pinterest trends tool identifies popular search terms and emerging topics. It provides data such as search volume and engagement percentages. Users see trends that improve targeting by 20-25%. The tool helps adjust strategy based on seasonal or niche trends. It serves businesses, influencers, and content creators effectively.

Pinterest Guided Search Bar

The Pinterest Guided Search Bar suggests relevant keywords as you type. It shows trending topics to refine your search instantly. This feature assists users in narrowing content focus quickly and improves overall search efficiency.

How to Identify Your Pinterest Audience?

Use Pinterest Analytics to view age, gender, location, and interests. Audience insights show what topics and categories drive the most engagement. Review metrics like impressions, saves, and clicks to identify content preferences. Tracking follower growth by board helps refine your niche. This data improves targeting by 30% and informs content planning effectively.

Where to Use Keywords on Pinterest?

Use keywords in your profile name, bio, board titles, board descriptions, and Pin titles. Add them to Pin descriptions and image alt text. Keyword-rich Pins rank higher in search and appear in home feeds. Placing keywords in multiple locations improves visibility by 35%. Maintain natural language for better engagement.

How to Download Images from Pinterest for Keyword Research?

Enhance your research with out Pinterest Downloader tool. Collect high-quality Pins by right-clicking any public image and selecting "Save Image As" on desktop, or tapping the three dots and choosing "Download image" on mobile. Gather images into one folder, then analyze file names, descriptions, and designs to spot recurring keywords and trends. Try our Pinterest Downloader tool now to boost your creative strategy and content planning!

FAQs

Is it necessary to do keyword research on Pinterest?

Yes. Pinterest works as a visual search engine, as 85% of users search with keywords. Keyword research improves targeting, increases visibility, and drives the right audience to your Pins for better engagement.

How often should I update my Pinterest keywords?

Refresh keywords every 3–4 months. Seasonal trends (e.g., “holiday gift guides”) require monthly updates. Use the Pinterest Trends Tool to track rising phrases.  Regular reviews using analytics and trend data maintain relevance and enhance audience reach consistently.

Do I need a Pinterest Business account for keyword research?

Yes. Business account provide detailed analytics, trending data, and show top-performing keywords like "budget travel hacks" to improve content strategies. Personal accounts do not offer these advanced insights and features.

Should I use hashtags or keywords on Pinterest?

Yes, keywords boost search ranking while hashtags add context and attract niche audiences effectively. A Pin titled “10-Minute Yoga Flow” with keywords like “beginner yoga routine” ranks higher than one spammed with #YogaTips. Use 2–3 niche hashtags (#MorningYogaChallenge) only if they add context.

Do hashtags count as keywords?

Yes, but minimally. Pinterest indexes hashtags as low-priority keywords. For example, #DIYHomeDecor may rank for “DIY decor ideas,” but a description like “affordable DIY home decor tips” works better. Focus on natural keyword integration.