How to create Pins on Pinterest? Step-by-Step Guide
May 21 2025
Pinterest is a dynamic platform for sharing ideas, inspiration, and content through visually appealing Pins. Whether promoting a brand, curating a personal board, or driving traffic to a website, creating effective Pins is essential. This step-by-step guide simplifies the process, from choosing eye-catching visuals to optimizing descriptions and links, ensuring your Pins capture attention and engage your target audience on this visual discovery engine.
What Are Pinterest Pins?
Pinterest Pins are visual bookmarks that users save to boards. They contain images, videos, or links, helping drive traffic to websites. Pins can be static, video-based, or Idea Pins, each serving different engagement purposes.
How to Make Pins on Pinterest?
Pin creation on Pinterest is a hassle-free process. Follow these steps to make a Pin on Pinterest:
Log in to Pinterest: Open your Pinterest account and click the “+” button in the top-right corner. Select "Create Pin" from the dropdown menu.
Upload a High-Quality Image: Choose an eye-catching, vertical image (recommended size: 1000 x 1500 pixels) to ensure it stands out in users’ feeds. Avoid blurry or low-resolution images.
Add a Compelling Title: Write a clear, keyword-rich title that describes your Pin.
Description: Write a brief description including relevant keywords, hashtags, and a call to action to encourage engagement. Use Pinterest Keyword Research strategies to optimize for search. Keep it concise yet informative.
Insert a Link: Add a URL that directs users to your website, blog post, or product page, ensuring it matches your Pin's content.
Select a Board & Publish: Choose an appropriate Pinterest board from the drop-down menu or create a new board to organize your Pin. Once everything is set, click "Publish" to make your Pin live.
Tag Related Topics: Add up to 10 related topics to improve discoverability by users searching for similar ideas.
Publishing: Once everything is set, click "Publish" to make your Pin live. For business accounts, utilize the option to schedule your Pin up to 30 days in advance.
Advanced Settings: Select additional options to control comments and shopping recommendations, enhancing user interaction.
How to add a Pinterest Pin?
Adding a Pin on Pinterest is simple and helps showcase your content to a wider audience. Here is how to add it:
Log in to Pinterest: Open your account and click the “+” button in the top-right corner. Select “Create Pin.”
Upload an Image or Video: Choose a high-resolution, vertical image (1000 x 1500 pixels) or a short, engaging video.
Add a Title & Description: Use clear, keyword-rich text to describe your Pin. Include relevant hashtags and a call to action for engagement.
Insert a Destination Link: Add a website URL that directs users to more information, whether it’s a blog post, product page, or landing page.
Choose a Board: Select a relevant Pinterest board for your Pin to improve organization and visibility.
Publish or Schedule: Click “Publish” to post immediately or use the scheduling feature to post at an optimal time. Create bulk Pinterest pins and schedule Pins in bulk.
For higher engagement, experiment with different Pin designs, descriptions, and keywords to see what performs best.
What are the Common Mistakes to Avoid When Creating Pinterest Pins?
The common mistakes to avoid when creating Pinterest Pins are:
Using Low-Quality Images: Blurry or pixelated images reduce visibility. Use high-resolution, vertical images (1000 x 1500 pixels) for better performance.
Ignoring SEO Optimization: Pins without keywords, hashtags, or clear descriptions struggle to rank. Always include relevant keywords in the title, description, and alt text.
Forgetting to Add a Link: A Pin without a destination link loses traffic potential. Ensure your URL directs users to relevant content, such as a blog, product page, or landing page.
Overloading Text on Images: Too much text on a Pin makes it hard to read. Keep text minimal, use bold fonts, and ensure it contrasts well with the background.
Not Using a Consistent Branding Style: Inconsistent colors, fonts, and design elements weaken brand recognition. Stick to a cohesive visual theme for better engagement.
Posting Without a Strategy: Randomly posting Pins won’t drive results. Schedule Pins at peak engagement times and create a content calendar to maintain consistency.
Ignoring Analytics: Not tracking Pin performance can lead to missed opportunities. Use Pinterest Analytics to understand what works and refine your strategy accordingly.
By avoiding these mistakes, you can create high-performing Pins that attract clicks, saves, and engagement.
Do I need to pin several times a day?
Yes, staying consistent is essential on Pinterest. Pinning at least 5 times daily keeps your profile active and boosts your chances of being seen. To make it easier, consider using scheduling tools to plan ahead and maintain a steady posting rhythm without the daily grind.
How to Download Pinterest Images to Create Better Performing Pins?
Download high-quality images using our Pinterest Video Downloader Pro to create better-performing pins. Instantly save visuals for inspiration, analyze trends, and craft eye-catching content that drives traffic and boosts engagement. Start now!
Frequently Asked Questions
What is the ideal size for a Pinterest Pin?
The recommended size for a Pinterest Pin is 1000 x 1500 pixels with a 2:3 aspect ratio. This ensures optimal visibility and prevents cropping issues, making Pins stand out in users' feeds for better engagement.
Can I schedule Pins for future publishing?
Yes, Pinterest allows users to schedule Pins up to 30 days in advance through its built-in scheduler. Alternatively, third-party tools can also help automate Pin scheduling for better consistency and reach.
Can I Download Pinterest Pins for Offline Use?
Yes, but not directly from Pinterest. You can use a Pinterest downloader to save images and videos. Copy the Pin’s URL, paste it into the downloader, and download the file to your device.
Do Pins need keyword-rich descriptions to rank well?
Yes, keyword-rich descriptions improve Pin discoverability. Use relevant keywords, hashtags, and engaging text in the description to increase search visibility, drive traffic, and boost engagement on Pinterest.
Can I edit a Pinterest Pin after publishing it?
Yes, you can edit a Pin’s title, description, and board placement after publishing. However, you cannot change the image or video. To update visuals, you need to create a new Pin with the revised content.