What is an Idea Pin and how to create it?

What is an Idea Pin and how to create it?

With more than 537 million active users and 300 million saved pins, Pinterest remains a vital component of your company's digital strategy. It's new Idea Pins format goes beyond entertaining content, blending inspiration, creativity, and detailed storytelling. In this article, we explore what Idea Pins are, how to make an Idea Pin on Pinterest. Let's start.

What is an Idea Pin on Pinterest?

An Idea Pin on Pinterest is a versatile, multi-page format that shares complete visual stories. It uses up to 20 slides containing images, videos, text, and lists. Users receive full details without clicking away. Data shows creators can double audience engagement with Idea Pins. Unlike Instagram or Facebook stories, Idea Pins stay visible in feeds permanently, boosting long-term reach and interaction.   

What are the differences between an Idea Pin and a traditional Pinterest Pin?

How to Create Pinterest Idea Pins on Mobile App?

1. Open the Pinterest Mobile App.

2. Tap the "+" icon at the bottom center of the screen.

3. Select the "Create Idea Pin" option.

4. Choose media types:

• Upload images from the gallery

• Record new video clips

• Add existing videos

Select up to 20 pages/slides

Add text overlays on each page

Include an optional voiceover

Write a descriptive title

Add relevant tags

Tap "Publish" to share Idea Pin

How to Create Pinterest Idea Pins on Desktop?

1. Log in to the Pinterest account

2. Click the "Create" button in the top-right corner

3. Select the "Create Idea Pin" option

4. Upload media files from the computer

• Support image and video formats

• Drag and drop or manual selection

Arrange pages in the desired sequence

Add text elements to each slide

Insert transitions between pages

Write a compelling headline

Include strategic hashtags

Review and click the "Publish" button

How many pages long should an idea pin be?

Yes, Pinterest allows Idea Pins to be 2-20 pages long, with optimal engagement typically occurring between 5-10 pages. Creators should focus on concise, compelling storytelling that maintains viewer interest without overwhelming them with excessive content.

How to grow your audience on Pinterest with Idea Pins?

Expand your audience on Pinterest and reach more Pinners with your content by following these tips:

• • Optimize Idea Pin descriptions by incorporating strategic keywords, writing compelling text, using relevant hashtags, and precisely matching search intent.

  • Publish Idea Pins consistently, aiming to post 3-5 pins weekly to maintain audience engagement and platform visibility.

  • Encourage your audience to interact with your content to collect audience data and learn what your followers are doing on the platform, revealing the interests of the audience.

  • Experiment with the platform and all its tools for fresh ideas.

Can I download and save Idea Pins(Video Pins) from Pinterest?

Yes, you can download and save Idea Pins using our Pinterest Video Downloader Pro. Capture high-quality Idea Pins effortlessly, build your creative library, and access content offline with a single tap. Enhance your Pinterest experience,  download our app now, and explore endless inspiration today.

FAQs

How to use idea pins for Pinterest marketing?

Create short, engaging videos or tutorials with text overlays. Use keywords, storytelling, and CTAs. Share tips, DIYs, or product demos. Post consistently and leverage Pinterest Trends for visibility.

Why are people using idea pins for blogging traffic nowadays?

Idea Pins are visual, algorithm-friendly, and shareable, ideal for driving clicks. They showcase blog content creatively (e.g., infographics, tutorials), linking to blogs via profile. Perfect for mobile-first audiences. 

Can I monetize Idea Pins?

Yes, monetization of Idea Pins is possible via sponsored content, affiliate marketing, or brand partnerships. Creators can integrate product placements and promotional messaging within their multi-page stories. 

Do idea pins get more views than other pins?

Yes, Idea Pins often outperform static pins. Their multi-page video format holds attention longer, driving higher engagement and watch times. Pinterest’s algorithm prioritizes them, boosting visibility for trends, tutorials, and storytelling content.

Can I edit or delete an Idea Pin after publishing it?

Yes, Pinterest enables users to edit or delete published Idea Pins directly through the platform. Navigate to your profile, locate the specific Idea Pin, and use platform settings to modify content or remove the pin entirely.

Are Idea Pins available for all Pinterest users?

Yes, Idea Pins are accessible to most Pinterest users however, full creation capabilities may vary depending on account type, geographic location, and platform updates. Business accounts typically have more advanced Idea Pin features.