Claiming your website on Pinterest verifies your ownership. It explores powerful features, like adding your profile picture and Follow button to Pins from your site, accessing advanced analytics, and boosting SEO via backlinks. Before you begin, ensure you own the domain (or subdomain/subpath) and have the ability to edit its source code; each website can only be claimed by one Pinterest account. Follow this guide to verify ownership in minutes and benefit from Pinterest’s full potential.

What Does It Mean to Claim a Website on Pinterest?

Claiming your website on Pinterest is the process of verifying ownership to officially link your domain to your Pinterest account. Verification also ensures brand control, only you can manage how your content appears on Pinterest. This confirms to Pinterest (and users) that you’re the rightful owner, and discover exclusive tools like:

Profile attribution: Your logo and a Follow button appear on Pins from your site.

Advanced analytics: Track saves, clicks, and audience demographics tied to your content.

SEO benefits: Earn backlinks from shared Pins, boosting search engine visibility.

Rich Pins: Auto-sync product prices, article metadata, or recipe details.

Why Claim Your Website?

Boost Engagement: Verified sites display your profile picture and a Follow button on Pins, encouraging user interaction.

Advanced Analytics: Track saves, clicks, and audience demographics to refine your content strategy.

SEO Benefits: Earn backlinks from shared Pins, improving search engine rankings.

Centralized Control: Manage multiple domains or subdomains under one Pinterest Business account.

Before You Start

Ownership: Verify you control the domain, subdomain (e.g., blog.yoursite.com), or subpath (e.g., yoursite.com/shop).

Access to Code: Ability to edit your website’s HTML or DNS settings.

Business Account (Recommended): Explore ad tools and richer analytics post-verification.

How to Claim Your Website? Step-by-Step Verification Methods

There are three methods to verify ownership: adding an HTML meta tag, uploading an HTML file, or inserting a TXT record into your website’s code or DNS settings.

1. HTML Meta Tag

Log in to your Pinterest Business account.

Navigate to Settings → Claimed Accounts → Claim → Websites.

Copy the unique meta tag.

Paste it into your site’s section (before ).

Return to Pinterest, enter your URL, and click Verify.

Best For: Users comfortable with basic HTML.

2. HTML File Upload

In Claimed Accounts, select Upload HTML File.

Download Pinterest’s verification file.

Upload it to your website’s root directory (e.g., public_html).

Confirm via Pinterest.

Best For: WordPress or CMS users with file access.

3. DNS TXT Record

Choose Add TXT Record in Pinterest’s claim settings.

Copy the provided TXT value.

Add it to your domain’s DNS settings via your hosting provider.

Wait up to 72 hours for propagation, then verify.

Best For: Developers or those managing DNS.

Post-Verification Tips

Enable Rich Pins: Automatically sync product details or article metadata for richer Pins.

Monitor Analytics: Use Pinterest’s dashboard to track top-performing content.

Add Save Buttons: Encourage visitors to share your content directly to Pinterest.

Troubleshooting Common Issues

No Verification Detected? Double‑check that the HTML tag/file is in the correct location or that your DNS record matches exactly.

DNS Delays: TXT records may take up to three days to propagate, be patient or verify via an alternate method.

Single Account Limit: Remember, each phone‑number‑based Pinterest account can only claim one site per verification method; use separate numbers for multiple accounts if needed.

How to Remove a Claimed Website?

Log in to your Pinterest Business account. 

Click the dropdown arrow at the top-right corner.

Go to Settings → Claimed Accounts on the left menu.

Click Unclaim next to the domain you want to remove.

Once unclaimed, Pins from that site will no longer link to your profile, and you’ll lose access to related analytics.

How to save or download images and Videos from a claimed Pinterest website?

To download images and videos from a claimed Pinterest site, copy the Pin URL, open Pinterest Video Downloader Pro, paste the link, tap Download, and choose Image or Video. Preserve your favorite content effortlessly. Use our Pinterest Video Downloader Pro now and never lose a Pin!

FAQs

How to view my claimed site?

To view claimed sites, go to Settings → Claimed accounts; all verified domains appear under Websites.

How long does website verification take?

HTML tag/file methods are immediate upon detection; TXT records may require up to 72 hours for DNS propagation before Pinterest can verify your domain.

Can I claim a subdomain separately from my main domain?

Yes. Pinterest treats subdomains (e.g., blog.example.com) as distinct sites, each needs its verification process.

Do I need a Business account to claim my site?

No. Personal accounts can verify websites, but Business accounts offer additional analytics and ad features after claiming.

What happens if I delete the verification tag or file?

Pins from your site will no longer link to your profile, and you’ll lose analytics access until you re‑verify.

Can I update my domain after claiming?

To change to a new domain, unclaimed the old site under Settings → Claimed accounts, then repeat the verification steps for the new URL.