How to Add a Pinterest Widget

Pinterest continues to be a powerhouse platform for visual discovery and brand engagement. One of the easiest ways to extend your Pinterest presence beyond the platform is by adding a Pinterest widget to your website or blog. Whether you're a blogger, eCommerce brand, influencer, or content creator, integrating a widget can showcase your pins, inspire visitors, and drive traffic to your Pinterest profile.

In this article, you’ll learn what a Pinterest widget is, how to create and add one, and best practices for maximizing its visibility and impact.

What Is a Pinterest Widget?

A Pinterest widget is an embedded block of Pinterest content, such as a profile, board, or individual pin, that you can place on your website. This visual integration allows your website visitors to view and engage with your Pinterest content without leaving your site.

Types of Pinterest Widgets:

Why Add a Pinterest Widget to Your Website?

• Increase Pinterest Followers: Make it easy for users to follow you with a single click.

• Boost Traffic to Pins: Drive more views and engagement on your Pinterest content.

• Enhance Website Visual Appeal: Add dynamic, scrollable image content to your blog or homepage.

• Strengthen Brand Cohesion: Visually connect your website with your Pinterest aesthetic.

• Improve Time on Page: Visually rich content helps keep users engaged longer.
  
  

Step-by-Step Guide: How to Add a Pinterest Widget

Step 1: Visit Pinterest Widget Builder

Go to Pinterest's official Widget Builder. This free tool helps you generate widget code for different types of Pinterest content.

Step 2: Choose the Type of Widget

Select from:

• Pin

• Board

• Profile

• Follow Button

Click on the widget type that fits your goal.

Step 3: Enter the Pinterest URL

Paste the URL of your pin, board, or profile. For example:

• Profile: https://www.pinterest.com/yourusername/

• Board: https://www.pinterest.com/yourusername/yourboard/

• Pin: https://www.pinterest.com/pin/123456789/
  
  

Step 4: Customize the Widget Size (Optional)

You can customize dimensions such as:

• Width (e.g., 300px)

• Height (e.g., 600px)

• Shape (square or round pins)

• Layout (grid or vertical)

This ensures the widget matches your website layout.

Step 5: Copy and Paste the Embed Code

The widget builder will generate a JavaScript embed code. Simply:

1. Copy the code snippet

2. Paste it into your website’s HTML

• For WordPress: Use a “Custom HTML” block

• For Blogger: Paste into the “HTML/JavaScript” widget

• For Shopify: Add it to your homepage or product template in theme settings

Note: Be sure to include the once per page to activate widgets.

Best Practices for Using Pinterest Widgets

Pinterest Widget Examples

• Lifestyle Blog Sidebar: Profile widget to showcase daily inspiration

• Recipe Website: Board widget featuring seasonal dishes

• E-commerce Site: Pin widgets for best-selling product pins

• Portfolio Website: Follow button for gaining Pinterest followers

How to Download Videos and Images from Pinterest?

Effortlessly download high-quality images and videos using our intuitive Pinterest Video Downloader Pro. Choose your visual content, click "Download," and raise your content strategy. Experience swift, secure downloads that improve your projects and start now! Transform your creative workflow today with ease.

FAQs

Do Pinterest widgets work on mobile?

Yes, Pinterest widgets are responsive and mobile-friendly by default, but it's still wise to preview them on different devices.

Can I use multiple Pinterest widgets on one page?

Yes, but only one script reference is required. You can embed multiple widgets on the same page without conflict.

Is a Pinterest account required to use the widget?

Yes, you must have a Pinterest account to create widgets, as you'll need the URL of your profile, board, or pin.

Will widgets slow down my site?

Pinterest widgets are optimized to load asynchronously. However, using too many image-heavy widgets may affect load times slightly.

Can I track the performance of widgets? 

Yes. Use Pinterest Analytics (for Business accounts) and Google Analytics to track referral traffic from your website to Pinterest.